Keys for Optimizing Pump Setup

Presenting E15 to consumers similarly to other grades of fuel is key for success.

The best pump configuration includes offering E15 at most, if not all, of the dispensers under the canopy.

If possible, offer E15 from a shared versus a dedicated hose.

Download our brand guidelines to learn more.

UNL88 Brand Guidelines

We can help navigate the regulatory requirements

Growth Energy has helped more than 1,000 retail sites add higher ethanol blends like E15 and E85 to their product line up. We have the following tools available to help you, but we will also personally work with you to comply with all federal, state, and local regulations.

Mis-fueling Mitigation Plan Requirements

Your ethanol provider must have applied for and received approval for E15 production, must have an approved mis-fueling mitigation plan and agreed to participate and have paid for their portion of the industry compliance survey.

If you are offering E15 you must:

  1. File a mis-fueling mitigation plan with the U.S. EPA. However this is a simple process as you just need to send a letter agreeing to follow the industry mis-fueling plan.
  2. Agree to participate in the industry survey program with the RFG Survey Association, including a nominal registration fee – Click Here to learn more.
  3. Properly label the fuel using the EPA approved fuel label which can be obtained free of charge from Growth Energy (search for part number U-AME-EPA15).
  4. Ensure that all of your product transfer documents contain the correct information regarding volume percentage of ethanol.
  5. Also, be sure to check your state and local regulations regarding proper blends of ethanol in your area including checking with your local fire marshal or authority having jurisdiction (AHJ) about your facility’s compatibility with pumping E15.

Last but not least, E15 must conform to the RVP requirements for your area based during the summer driving season: More information can be found at EPA’s web site.

For specific information about how EPA’s E15 waiver conditions impact your business, please visit EPA’s Web site.


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As @USDA looks to the future, I’m thrilled to see them prioritize biofuels—a cleaner, more affordable choice at the pump. #E30 by 2050 would be a boon for Iowa’s farmers & biofuels producers—while increasing the production of renewable fuels and better protecting our environment. https://t.co/McLxPMpUPn

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Biofuel leaders @EthanolRFA & @GrowthEnergy welcome’s @USDA plan to help US farmers lead the fight against climate change, including rapid growth in low-carbon #biofuels https://t.co/I4wselhkb3

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@IowaAgRadio Check out more from their interview following @USDA's unveiling of their Agriculture Innovation Agenda at the 96th Annual #AgOutlook Forum: iowaagribusinessradionetwork.com/secretary-perd…

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“It’s exciting to see the USDA come out with an innovative agenda that recognizes, encourages, and accelerates agriculture’s ability to address climate change constructively, while doing fantastic things for the farming community.” - CEO Emily Skor told @IowaAgRadio today.

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