Today, Growth Energy has torn down commercial barriers through the Prime the Pump (PTP) program, bringing E15 into new markets and challenging the status quo. Growth Energy and the Prime the Pump program are the driving force behind domestic E15 expansion and we’re laying the groundwork for even higher blends.
Our Prime the Pump partners are the leading convenience store brands in the country that are setting trends for the industry at-large. The average Prime the Pump station sells more than 2.4 million gallons of gasoline per year compared to a national average of 850,000 gallons per year.
Nearly one in every seven gallons of fuel sold in America comes from one of our partnered retail brands
We are currently working with 12 of the top 20 independent convenience store chains. Our efforts with Prime the Pump have led to real momentum behind E15 adoption that extends to retailers outside of the PTP program. Retailers outside of Prime the Pump are increasingly expanding their E15 offerings on their own dime as a good business practice simply to keep up with our existing partners. That dynamic promises to drive a cascade of investment that will spread market by market and deliver on our long-term vision for the program.
The domestic growth of E15 through Prime the Pump is an exciting frontier for the biofuels industry, but we are not focused solely on new ethanol gallons at home. The global market presents a significant growth opportunity for American ethanol exports and subsequent demand for U.S. corn. Growth Energy continues to work in conjunction with other industry leaders to raise awareness and bolster the reputation of biofuels overseas, while also advising foreign governments on how to successfully implement smart biofuels regulations and legislation. The goal is to drive market growth outside our borders, and we have seen that effort pay dividends. The U.S. exported 1.7 billion gallons of ethanol in 2018, marking the second-consecutive year of record-setting exports. Over the last two years, ethanol exports have grown over 60 percent.
The 15.2 billion gallons of potential new international ethanol demand only accounts for seven countries that Growth Energy has designated as priority markets and does not take into account other smaller markets that may arise across the globe. Growth Energy’s international development team has identified China, Indonesia, Mexico, Canada, India, Japan, and Brazil as markets with the highest potential growth impact:
|New Potential Ethanol Demand|
In addition to the priority markets outlined above, the European Union (EU) also represents new possibilities for continued ethanol expansion abroad. Growth Energy has conducted 27 trade missions in our priority markets, submitted 11 substantive comments on international fuel regulations in 2019, and participated in or hosted numerous other working group meetings with key industry partners like the U.S. Grains Council to advocate for sound policies and practices that will see continued international growth for U.S. ethanol and corn demand.
Drivers are choosing E15, marketed to consumers as Unleaded88, at the pump now more than ever. Over the past several years, E15 has seen rapid growth nationwide. It took about four years for retailers to sell enough E15 to fuel ONE billion miles (from about 2013 to 2017). However, since then, use has increased so […]
By Senior Vice President of Global Markets Craig Willis Last Thursday, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) released export numbers for May 2020. This is the first reporting month that truly began to show the negative effects of the demand destroyed by COVID-19 due to reduced driving around the globe. May’s exports […]
As the top ethanol & biodiesel producing state, biofuels are an important part of Iowa's economy. I spoke w/@GrowthEnergy about my work fighting for our producers, promoting the #RFS, & advocating for expanded infrastructure for higher blends of ethanol. https://t.co/I11bIFs6tB