Drivers are choosing E15, marketed to consumers as Unleaded88, at the pump now more than ever. Over the past several years, E15 has seen rapid growth nationwide. It took about four years for retailers to sell enough E15 to fuel ONE billion miles (from about 2013 to 2017). However, since then, use has increased so quickly that the number of miles driven has surpassed 15 billion. Today, top unleaded 88 retailers include big names such as Casey’s, Kwik Trip, Sheetz, Bosselmans, Cumberland Farms, Family Express, Kum & Go, Minnoco, Murphy USA, Nuvu Fuel, Protec Fuel, QuikTrip, Racetrac, Royal Farms, Thorntons, and United Dairy Farmers.
The consumer miles driven have also led to an increase in the number of fueling stations offering Unleaded 88. To date, there are more than 2,192 sites selling Unleaded 88, compared to 100 locations in 2014—and the numbers continue to grow.
What we’re seeing is an acceleration effect,” says Mike O’Brien, Vice President Of Market Development for Growth Energy. “A consumer comes to the site, they see the fuel, they try the fuel, and they come back and buy it again and again. So, we have more of a loyal customer base.”