Last week, we launched the first in a series of workshops alongside the U.S. Grains Council and the Mexican Association of Service Station Equipment Providers designed to educate Mexico’s fuel retailers on the benefits of ethanol-blended fuel and provide them with marketing techniques used today for ethanol fuel in the U.S. For our first workshop, Protec Director of Project Management and Business Development Steve Walk spoke with Mexico’s fuel retailers on preparing to provide E10 fuel at their fueling stations. He shared lessons learned on growing the retail availability of ethanol fuel and best practices for doing so.
These workshops are an important way to spread the expertise of American fuel retailers, producers, and ethanol experts with burgeoning markets around the globe. As nations consider adopting ethanol into their fuel supply, workshops like these can play a pivotal role in giving retailers in those countries the ammunition they need to prove the market value of fuel ethanol. Stay tuned for more photos and updates from our workshop series throughout the summer and be sure to check out photos from our workshop: