The following article was featured in this month’s Convenience Store Decisions magazine and posted on their website:

“When you see E15 at the dispenser or hear of the term, what do you think of? Over the past several years, Growth Energy has completed more than 6,000 consumer surveys to answer that question. The goal of the research was to determine what name consumers wanted when purchasing E15.

“The consumer has spoken. The results concluded that when E15 is marketed at the pump, consumers want to see a name similar to other gasoline grades, such as Regular 88 or Unleaded 88. Filling up at the pump isn’t something that consumers want to think about; they want the process to be as effortless as possible. Consumers have stated they are willing to purchase E15 when it is marketed as Unleaded88 or Regular88.

“By highlighting Unleaded 88’s cleaner burning attributes, consumers interpret it as smart for their engines and a fuel that is a little better for the air we breathe. By communicating to consumers that Unleaded 88 is cleaner burning, it positions the fuel as engine smart and earth-kind.”

Continue reading about Growth Energy’s consumer marketing insight in CSD here.

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Nevada, Iowa farmer Scott Henry asks @realDonaldTrump hold @EPAAWheeler accountable on small refinery exemptions. https://t.co/WSmcbILRUF via @GrowthEnergy

via @FuelingAction

@EPA @EmilySkor Skor continued, "At every opportunity, @EPA is taking liberties that stagnate or shrink vital markets for our family farmers at a time when they need demand for grain the most.”

via @GrowthEnergy

@EPA The new ads “put a face to the farm crisis across the country and give a voice to those in rural communities who are most impacted by @EPA’s failure to follow the law,” said Growth Energy CEO @EmilySkor. Read her full statement here: growthenergy.org/2019/07/23/far…

via @GrowthEnergy

Today, we launched a new ad campaign featuring a 4th generation corn & soybean farmer who is asking President Trump to ensure that @EPA considers the devastating impact some of the agency’s policies are having on family farms. WATCH: youtube.com/watch?v=e-JpVH…

via @GrowthEnergy