The following article was featured in this month’s Convenience Store Decisions magazine and posted on their website:

“When you see E15 at the dispenser or hear of the term, what do you think of? Over the past several years, Growth Energy has completed more than 6,000 consumer surveys to answer that question. The goal of the research was to determine what name consumers wanted when purchasing E15.

“The consumer has spoken. The results concluded that when E15 is marketed at the pump, consumers want to see a name similar to other gasoline grades, such as Regular 88 or Unleaded 88. Filling up at the pump isn’t something that consumers want to think about; they want the process to be as effortless as possible. Consumers have stated they are willing to purchase E15 when it is marketed as Unleaded88 or Regular88.

“By highlighting Unleaded 88’s cleaner burning attributes, consumers interpret it as smart for their engines and a fuel that is a little better for the air we breathe. By communicating to consumers that Unleaded 88 is cleaner burning, it positions the fuel as engine smart and earth-kind.”

Continue reading about Growth Energy’s consumer marketing insight in CSD here.

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Associate member @kcoeisom provides critical financial and business efficiency services to #ethanol producers and more. Check out our latest member highlight of @kcoeisom to learn what makes them a valuable addition to our industry ⬇️ growthenergy.org/2019/05/24/mem… https://t.co/lSCcUL4mzi

via @GrowthEnergy

#Biofuel leaders applaud Rep. @CollinPeterson & @RepDustyJohnson for new legislation to increase transparency on small refinery exemptions to the #RFS. https://t.co/JbfAxknGy3

via @FuelsAmerica

#MemorialDayWeekend travel usually means higher prices at the pump, & @EIAgov estimates that gas prices will average as high as $2.92 this summer‼️ But by choosing earth-friendly #E15, you can save up to 🔟 cents/gallon! Find an #E15 station near you at getbiofuel.com https://t.co/nx5K6GsCJd

via @GrowthEnergy

.@EmilySkor continued, “There is an urgent need to address the lack of transparency over small refinery exemptions, and reallocate the 2.6 billion lost gallons of #biofuels demand as a result of these continued handouts to oil refineries.” (3/3)

via @GrowthEnergy