The following article was featured in this month’s Convenience Store Decisions magazine and posted on their website:

“When you see E15 at the dispenser or hear of the term, what do you think of? Over the past several years, Growth Energy has completed more than 6,000 consumer surveys to answer that question. The goal of the research was to determine what name consumers wanted when purchasing E15.

“The consumer has spoken. The results concluded that when E15 is marketed at the pump, consumers want to see a name similar to other gasoline grades, such as Regular 88 or Unleaded 88. Filling up at the pump isn’t something that consumers want to think about; they want the process to be as effortless as possible. Consumers have stated they are willing to purchase E15 when it is marketed as Unleaded88 or Regular88.

“By highlighting Unleaded 88’s cleaner burning attributes, consumers interpret it as smart for their engines and a fuel that is a little better for the air we breathe. By communicating to consumers that Unleaded 88 is cleaner burning, it positions the fuel as engine smart and earth-kind.”

Continue reading about Growth Energy’s consumer marketing insight in CSD here.

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On @IowaAgRadio, CEO @EmilySkor discussed more details about the EPA missing its 2021 #biofuel blending target deadline and what this means for American farmers and biofuel producers. Tune in to her conversation with @Dustin_IAAgBiz: youtu.be/XTe3voN0UGo

via @GrowthEnergy

In Case You Missed It → Growth Energy filed a letter of intent to sue the EPA for missing its deadline to set the 2021 #biofuel blending targets. Read more about what CEO @EmilySkor has to say: growthenergy.org/2020/12/01/gro… https://t.co/2kKygdDwb7

via @GrowthEnergy

@GrowthEnergy announced its intent to sue the @EPA for missing the Nov. 30 deadline for finalizing Renewable Fuel Standard volumes. https://t.co/dBk6DUQLdO

via @dtnpf

With lawsuit against @EPA, #biofuel leaders @GrowthEnergy argue the agency “needs to take action on behalf of rural America and follow through with its #RFS obligation.” https://t.co/SJUOdwojP2

via @FuelsAmerica