The following article was featured in this month’s Convenience Store Decisions magazine and posted on their website:

“When you see E15 at the dispenser or hear of the term, what do you think of? Over the past several years, Growth Energy has completed more than 6,000 consumer surveys to answer that question. The goal of the research was to determine what name consumers wanted when purchasing E15.

“The consumer has spoken. The results concluded that when E15 is marketed at the pump, consumers want to see a name similar to other gasoline grades, such as Regular 88 or Unleaded 88. Filling up at the pump isn’t something that consumers want to think about; they want the process to be as effortless as possible. Consumers have stated they are willing to purchase E15 when it is marketed as Unleaded88 or Regular88.

“By highlighting Unleaded 88’s cleaner burning attributes, consumers interpret it as smart for their engines and a fuel that is a little better for the air we breathe. By communicating to consumers that Unleaded 88 is cleaner burning, it positions the fuel as engine smart and earth-kind.”

Continue reading about Growth Energy’s consumer marketing insight in CSD here.

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US #ethanol industry welcomes US-Mexico-Canada trade agreement https://t.co/6xH4B41a9r @GrowthEnergy #USCMA https://t.co/LX64Pncxiz

via @biofuelsmag

“We have a rich history of trade with Mexico and Canada, and the USMCA strengthens that vital economic bond between our three nations,” said Growth Energy CEO Emily Skor. @GrowthEnergy https://t.co/2y8IvgEEk7

via @FarmFutures

Ethanol is a Christmas miracle! 11 billion miles on E15 means fewer emissions and lower costs at the pump, all while supporting agriculture, biofuel producers, and rural communities across the country. https://t.co/kZswi02YGb

via @GrowthEnergy

Since E15 was made available year round, we've seen summer sales go up 46%! The process is easier for retailers now, and consumers are getting more value for their dollar. It's a winner for everyone. https://t.co/h7493DwQpD

via @GrowthEnergy