The following article was featured in this month’s Convenience Store Decisions magazine and posted on their website:
“When you see E15 at the dispenser or hear of the term, what do you think of? Over the past several years, Growth Energy has completed more than 6,000 consumer surveys to answer that question. The goal of the research was to determine what name consumers wanted when purchasing E15.
“The consumer has spoken. The results concluded that when E15 is marketed at the pump, consumers want to see a name similar to other gasoline grades, such as Regular 88 or Unleaded 88. Filling up at the pump isn’t something that consumers want to think about; they want the process to be as effortless as possible. Consumers have stated they are willing to purchase E15 when it is marketed as Unleaded88 or Regular88.
“By highlighting Unleaded 88’s cleaner burning attributes, consumers interpret it as smart for their engines and a fuel that is a little better for the air we breathe. By communicating to consumers that Unleaded 88 is cleaner burning, it positions the fuel as engine smart and earth-kind.”
WASHINGTON, DC – Following a year of milestones for the biofuels industry, Growth Energy, the nation’s largest ethanol trade association, announced the election of Dan Sanders as the association’s new chairman of the board of directors. Sanders is the vice president of Front Range Energy, a 48 million gallon ethanol production facility located in Windsor, Colorado that joined Growth […]
“From the lab to the farm, new innovations have allowed us to ramp up production year-after-year, without expanding our environmental footprint." - @EmilySkor, @GrowthEnergy CEO https://t.co/vxgFJhY4QZ #IowaAg #Agriculture #Iowa #Biofuels
Global Ethanol Summit Day 2: Participants from 60 countries will continue to discuss transport #energy solutions that make economic sense. Attendees will also hear from @USDA Deputy Secretary Stephen Censky about global collaboration and trade of #ethanol. #GES #Grains19 https://t.co/iTq9qFwmPl
#Ethanol association @GrowthEnergy appoints new chairman https://t.co/QVakHUgMJ1 https://t.co/lJ6yXJ4v8U
“My hope for you is that no one walks away from this meeting wondering if ethanol will work for your country,” said LeGrand. “The answer, as we hope to show, is yes.” https://t.co/jXrb4u3cip