The following article was featured in this month’s Convenience Store Decisions magazine and posted on their website:

“When you see E15 at the dispenser or hear of the term, what do you think of? Over the past several years, Growth Energy has completed more than 6,000 consumer surveys to answer that question. The goal of the research was to determine what name consumers wanted when purchasing E15.

“The consumer has spoken. The results concluded that when E15 is marketed at the pump, consumers want to see a name similar to other gasoline grades, such as Regular 88 or Unleaded 88. Filling up at the pump isn’t something that consumers want to think about; they want the process to be as effortless as possible. Consumers have stated they are willing to purchase E15 when it is marketed as Unleaded88 or Regular88.

“By highlighting Unleaded 88’s cleaner burning attributes, consumers interpret it as smart for their engines and a fuel that is a little better for the air we breathe. By communicating to consumers that Unleaded 88 is cleaner burning, it positions the fuel as engine smart and earth-kind.”

Continue reading about Growth Energy’s consumer marketing insight in CSD here.

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Today in Michigan, with holiday drivers facing record-high gas prices, the state Senate Ag Committee approved legislation to expand access to lower-cost, lower-emissions biofuel blends for drivers in Michigan. growthenergy.org/2022/06/23/gro…

via @GrowthEnergy

New → Canada has released its finalized Clean Fuel Regulations, and they are a win for the Canadian consumer and low-carbon biofuels. growthenergy.org/2022/06/29/can… https://t.co/sz5VlK7MSL

via @GrowthEnergy

@FoxNews @sheetz E15 is available this summer thanks to @POTUS recent emergency waiver. Year-round E15 should be made permanent so these savings can be accessed by American drivers all year long.

via @GrowthEnergy

As seen on @FoxNews ⛽️ @sheetz is selling E15/Unleaded88 for $3.99/per gallon all weekend long to promote renewable fuel options and reflect the cost savings of E15 at stations across the country. https://t.co/RJBx9ztRYw

via @GrowthEnergy