The following article was featured in this month’s Convenience Store Decisions magazine and posted on their website:

“When you see E15 at the dispenser or hear of the term, what do you think of? Over the past several years, Growth Energy has completed more than 6,000 consumer surveys to answer that question. The goal of the research was to determine what name consumers wanted when purchasing E15.

“The consumer has spoken. The results concluded that when E15 is marketed at the pump, consumers want to see a name similar to other gasoline grades, such as Regular 88 or Unleaded 88. Filling up at the pump isn’t something that consumers want to think about; they want the process to be as effortless as possible. Consumers have stated they are willing to purchase E15 when it is marketed as Unleaded88 or Regular88.

“By highlighting Unleaded 88’s cleaner burning attributes, consumers interpret it as smart for their engines and a fuel that is a little better for the air we breathe. By communicating to consumers that Unleaded 88 is cleaner burning, it positions the fuel as engine smart and earth-kind.”

Continue reading about Growth Energy’s consumer marketing insight in CSD here.

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We were honored to host @EPAMichaelRegan at our 12th Annual ELC. Administrator Regan participated in a virtual fireside chat with CEO @EmilySkor and discussed EPA's approach to decarbonization and how biofuels fit into the agency’s plan for a cleaner planet. https://t.co/eSQln8kD6c

via @GrowthEnergy

ICYMI → CEO @EmilySkor discussed the #ColonialPipeline on @agritalk, explaining how biofuels serve as a work around and clean solution to the pipeline disruption and resulting fuel shortages: twitter.com/GrowthEnergy/s…

via @GrowthEnergy

Provides cleaner air (46% lower emissions). Renewable and plant-based (reduces reliance on fossil fuels). Made here in the U.S. #Biofuels, people! They ARE the answer! Thanks @GrowthEnergy for your tireless commitment! #FactualFriday #EthanolFTW https://t.co/NGdeubDWpN

via @Quad_County2017

Michael Lorenz, formerly with convenience-store chain Sheetz, will join @GrowthEnergy as senior vice president of market development, overseeing the global and domestic #expansion of higher ethanol blended #fuels. #cspdn https://t.co/RYpjVQXdWU https://t.co/bhnc2PNUBq

via @CSPmagazine