With the end of the Reid Vapor Pressure (RVP) season within sight, Growth Energy has partnered with Convenience Store News to bring fuel retailers a booklet highlighting the benefits of E15 fuel and sharing a comprehensive marketing guide to optimize E15 sales.

Working with the leading independent retailers in the convenience store industry, Growth Energy developed a toolkit of best practices for retailers to elevate E15 sales by completing more than 4,000 qualitative and quantitative surveys, store conversations, and an analysis of more than 300,000 sales transactions. In order to fully capitalize on E15’s advantage, we have found that the right configuration of pumps, research-tested consumer messaging, and marketing all add to the most growth in sales.

Additionally, Growth Energy is making the most comprehensive E15 roadmap available to guide fuel retailers on how to capitalize on E15’s benefits to attract new customers and augment their sales. Take a look.

This roadmap was born out of our ongoing collaboration with the leading retailers in the fuel industry to further the expansion and adoption of E15 fuel. Each year, Growth Energy hosts a three-day retreat with the top E15 retailers to share best practices and tackle shared challenges, with this year’s retailers including executives from Casey’s, Kum & Go, Kwik Trip, Minnoco, Protec Fuels, RaceTrac, Sheetz, and Thorntons.

As the nation’s leading ethanol advocate, we look forward to not only ensuring that consumers across the nation have more access to E15, but also best equipping retailers for success.


For further information contact:
Majda Sarkic
(202) 545-4000
[email protected]

Latest Updates see all

get email updates on our work and how you can help

  • This field is for validation purposes and should be left unchanged.


#ICYMI: Today, #CornCongress19 delegates approved a “Sense of the Corn Congress” Urging President Trump to Uphold the RFS. Watch the video here: https://t.co/R4j2VwErBE

via @NationalCorn

Our SVP of Global Markets @craigw1ll1s joined Mexican fuel retailers as they toured Iowa to learn about #ethanol blending & marketing tools. We're proud to support #biofuels growth around the globe to keep our air clean and fuel costs low.🌎Learn more: growthenergy.org/2019/07/15/wil…

via @GrowthEnergy

Thank you to @NationalCorn for making the abuse of small refinery exemptions a leading point of discussion during #CornCongress19 this week. Our farmers’ voices are critical in holding @EPA accountable for the lost demand due to SREs! ncga.com/news-and-resou…

via @GrowthEnergy