E15 is New to Most Fuel Stations But Not to NASCAR

American Ethanol starts the fifth year of its partnership with NASCAR at the Great American Race

Daytona Beach, Fla. – Fuel with 15 percent ethanol, known as E15, has made its way into south Florida recently. E15 has been approved for sale by the Environmental Protection Agency since January 2011 and has been offered to consumers since July of 2012. Now it’s making its way to gas pumps across the country. The ethanol expansion is grabbing the attention of consumers and making headlines in the convenience and fuel retail industry.

Five years ago, NASCAR made the change to an ethanol fuel blend and has run on Sunoco Green E15 since the 2011 Daytona 500. NASCAR Chairman and CEO Brian France stated, “time and time again, our sport has demonstrated that it is a great validator of technology, particularly in the green and transportation sectors.” France added, “There’s no better example of that than our seamless transition to Sunoco Green E15.”

NASCAR made the fuel change in conjunction with its NASCAR Green Platform, the largest and most comprehensive recycling, tree planting and renewable energy program in sports. Not only has the move to Sunoco Green E15 proven to be an environmentally beneficial decision, it’s actually boosted the performance of the race cars in all three of NASCAR’s national series — lowering emissions and increasing horsepower.

Growth Energy’s CEO Tom Buis explained how NASCAR’s massive loyal following, third party validation and green initiative were very attractive for a partnership. “Ethanol-blended fuel is greener, cleaner and homegrown. It reduces our dependence on foreign oil, creates jobs right here at home and helps improve our environment. We want consumers to know that E15 is a safe, high performance and reliable option for them that is less expensive and supports hometown jobs when they fill up at the pump,” Buis said.