WASHINGTON, D.C. – Growth Energy, the nation’s largest biofuel trade association, announced today that the Get Biofuel consumer initiative has been recognized by the Academy of Interactive and Visual Arts (AVIA) for digital excellence.
Get Biofuel’s Green American Road Trip received three w3 Awards: a gold award for social content and marketing, as well as two silver awards in the environmental and sustainability video and influencer marketing for social good categories.
“We have seen great success with this consumer initiative that uses cutting-edge creative elements and targeted digital deployment to engage new audiences on the benefits of biofuels. We are not only thrilled to grow the base of consumers who are opting for Unleaded 88 when at the pump, but also honored to see this campaign get the recognition it deserves,” said Growth Energy CEO Emily Skor.
The Green American Road Trip initiative, which launched in February 2023, is a consumer engagement effort aimed at elevating the benefits of higher biofuel blends. By showing American drivers just how easy it is to make a greener choice for their family and the planet when on the road, a growing number of consumers are making the switch to Unleaded 88 (a fuel blend of 15% plant-based ethanol also known as E15 that is approved for all cars 2001 and newer).
This summer, through a partnership with Gold Medal Olympian and New York Times Bestselling author Shawn Johnson East and her family, Get Biofuel was able to tap into a market of like-minded consumers – busy families on the go – to showcase how a simple change at the pump could make a lasting impact on the planet.
“We loved partnering with Get Biofuel because of everything they stand for. As a mom, having greener, cleaner air for my kids to grow up with is so important to me. Plus, we had such a blast on our Green American Road Trip,” said Johnson East.
The East Family took the first Green American Road Trip from Nashville, Tenn. to Dallas, Texas in the spring, and then headed out again this summer to Shawn’s hometown Des Moines, Iowa. They documented the trip along the way with their social media followers, encouraging them to take their own Green American Road Trip with the help of fully planned road trip itineraries and quick access to the Get Biofuel Trip Planner to map out their route.
Learn more about the w3 Awards here.
For more information about Get Biofuel, click here.