Washington, DC – Today, Growth Energy announced the launch of a new consumer-facing website for Unleaded 88 fuel: Unl88.com. Unleaded 88 is the unified brand identify for E15 – a fuel blended with 15 percent ethanol – and is approved by the Environmental Protection Agency for cars model year 2001 and newer – about 9 out of 10 cars on the road today.
UNL88.com is an easy to navigate hub for consumers looking for more information on Unleaded 88 and its’ benefits. The website showcases the value Unleaded 88 provides – whether consumers are looking for a fuel that’s good for their engines, their wallets, or the environment – in a simple and straightforward way. Born out of a request from convenience store retailers for a unified brand identity for E15, Unleaded 88 has made its debut across the country and will be the consistent labeling at more than 80 percent of today’s E15 stations.
“We are thrilled for Unl88.com to help boost the already successful reputation of E15 and give American drivers more confidence in their fuel choice,” said Growth Energy Vice President of Market Development Mike O’Brien. “The website is designed to highlight the benefits of this biofuel blend in a clear, concise way to better communicate Unleaded 88’s engine smart and earth kind attributes. Unifying the identity of E15 under Unleaded 88 provides a consistent and recognizable fuel brand and by the end of the 2018, consumers will be able to find Unleaded 88 labeled pumps at supporting retail locations across the nation, whether they’re filling up at a station in Minnesota or Pennsylvania.”
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For further information contact:
Leigh Claffey
(202) 545-4000
LClaffey@GrowthEnergy.org