Growth Energy Announces American Ethanol “Countdown to Daytona” Campaign

WASHINGTON, DC – With NASCAR set to run an ethanol-blend fuel in 2011, Growth Energy announced today that it has launched its 15-day “Countdown to Daytona” campaign, leading up to the Daytona 500, the premiere race to open the 2011 NASCAR season and the sport’s partnership with American Ethanol. The 53rd running of “The Great American Race” is on Sunday, Feb. 20, and can be seen on Fox at 1 pm.

“We’re reaching out to our base of ethanol supporters and bringing them along for this exciting ride,” said Growth Energy CEO Tom Buis. “Over the next couple weeks, as we roll up to Daytona 500, you’ll see a series of American Ethanol promotions and outreach efforts. This is really a first-time event for our industry – and an exciting time to be part of ethanol.”

The American Ethanol marketing agreement, led by Growth Energy in partnership with the National Corn Growers Association, allows the U.S. ethanol industry to reach the tens of millions of loyal NASCAR fans with the positive story about ethanol – how it creates jobs here in the United States, helps clean the air by reducing emissions, and strengthens our national security by reducing our dependence on foreign oil.

The launch of NASCAR’s 2011 racing season includes the introduction of Sunoco Green E15 as the racing fuel for NASCAR’s three national racing series. This comes just weeks after a final decision by the U.S. Environmental Protection Agency on Growth Energy’s Green Jobs Waiver, approving E15 for all passenger vehicles made in the last decade.

“Between the Green Jobs Waiver for E15 and the NASCAR deal to promote ethanol, I cannot think of a better reason to celebrate American ethanol,” Buis said. “Using E15 on the track will validate this as the ultimate high test fuel to all the doubters out there, and with EPA’s approval of Growth Energy’s waiver, we’re going to see a substantial expansion of our market. This is all great news.”

The Countdown to Daytona Campaign will highlight events and news around the American Ethanol partnership, with a focus on the new American Ethanol Contingency award to be given to drivers and the use of the American Ethanol logo on the racing vehicles and on the green flag.

To get firsthand information on the Countdown to Daytona Campaign, sign up to become a member of Growth Force at and start receiving our American Ethanol communications today.



Growth Energy is a group committed to the promise of agriculture and growing America’s economy through cleaner, greener energy. Growth Energy members recognize America needs a new ethanol approach. Through smart policy reform and a proactive grassroots campaign, Growth Energy promotes reducing greenhouse gas emissions, expanding the use of ethanol in gasoline, decreasing our dependence on foreign oil, and creating American jobs at home. More information can be found at


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2-rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.