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No. 45, August 16, 2018

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IN REGULATIONS

Acting EPA Administrator Wheeler Visits Iowa State Fair

 
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Earlier this week, Acting EPA Administrator Andrew Wheeler visited the Iowa state fair to meet with farmers and discuss trade, biofuels, and Waters of the US. Wheeler was greeted by Iowa Governor Kim Reynolds and Representative David Young (R-IA-03) and was invited to a closed session to speak with a number of farmers from the state. In the meeting were farmers, various commodity groups, including Growth Energy board member Rick Schward from Absolute Energy, and Iowa Secretary of Agriculture Mike Naig. The round table provided a good candid exchange with participants raising the importance of RVP relief for higher biofuel blends as critical to not only our industry, but also the broader agriculture community. During the meeting, participants also noted the harm done by the significant increase in small refinery exemptions. In a press conference following the session, Wheeler said he hoped to provide "more certainty" to farmers on small refinery exemptions, however he offered no further details or plans on how he would do so.
“Iowa’s farmers deserve greater honesty and transparency from the EPA as their actions have created a back door that allows oil companies to sidestep their blending obligations, costing farmers and ethanol $5.3 billion in lost markets,” Mark Recker, President of the Iowa Corn Growers Association, said following the meeting.
Ultimately, Wheeler's visit did little to address the concerns of both farmers and producers on either the future of the RFS or the 'small' refinery exemptions that continue to destroy biofuels demand. While Wheeler did not provide a great deal of clarity during his visit, it was a good chance for our industry allies to reiterate the importance of RVP relief and reallocation of lost gallons with the current head of EPA. Growth Energy will continue to make RVP relief and reallocation of these gallons a top priority. We will also be providing substantive comments to EPA later in the week on their proposed 2019 Renewable Volume Obligation.

For more details, contact Vice President of Regulatory Affairs, Chris Bliley.

WORKING FOR YOU

IN REGULATIONS 

Only 1 More Day to Submit Comments for 2019 RVO Proposal!

ON THE HILL

Senate and House Part Ways During August Recess

AROUND THE GLOBE

Senior Vice President Craig Willis Addresses Chinese Ethanol Delegation at U.S. Grains Council on Benefits of Biofuel

AT THE PUMP

Growth Energy Works with Biofuel Retail Publications to Target Fuel Marketers

 

Register Now: Growth Energy's Mike O'Brien to Lead Webinar for Fuel Retailers on Benefits of E15


Results: Which Retail Partner Has More than 300 Locations Selling E15?

UPCOMING EVENTS

 

Darlington Paintout

September 2

Darlington, S.C.

Biofuels Summit

September 10-15

Washington, D.C.


IN REGULATIONS

Only 1 More Day to Submit Comments for 2019 RVO Proposal!

If you have not done so already, we urge you to submit a comment on the 2019 RVO proposal through our action center to ensure that the EPA does not ignore the critical need to address refinery waiver handouts and the subsequent demand destruction of biofuel volumes.


Our action center is extremely easy to use and comments can be submitted in just a few short clicks. With only one day left, submitting comments is a way for you, as members, to contribute to the continued growth and success of biofuels and to help strengthen the impact our association has on important regulation. 

In addition to submitting comments yourself, we encourage you to share the action center with others in your personal and professional networks. The action center will allow you to quickly post the link on social media, and we also ask that you send the link, www.growthenergy.org/action, to other potential advocates via email.

For more details, contact Vice President of Regulatory Affairs Chris Bliley.

 

 

 ON THE HILL

Senate and House Part Ways During August Recess

The month of August is typically a period of recess for all of Congress to allow members to return to their home states to campaign and to offer staffers a chance to take much needed vacation. However, partisan turbulence in the Senate led Majority Leader Mitch McConnell to shorten the August recess, calling all Senators back to session yesterday to address outstanding nominations.

 

Outside of Washington, Vice President Mike Pence was in Des Moines, Iowa, on Wednesday to participate in a re-election event for Rep. David Young (R-IA), a member of the House Biofuels Caucus and champion for the biofuels industry. Meanwhile, House lawmakers and staffers will enjoy a full month of recess, not returning to the Capitol until Sept. 3.

For more details, contact Vice President of Government Affairs John Fuher.

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AROUND THE GLOBE

Senior Vice President Craig Willis Addresses Chinese Ethanol Delegation at U.S. Grains Council on Benefits of Biofuel

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Pictured above: Growth Energy SVP Craig Willis with Chinese officials and representatives from China's ethanol industry outside of Iowa Corn.

This week, Growth Energy Senior Vice President of Global Markets Craig Willis addressed a delegation of Chinese ethanol industry stakeholders and government officials on the benefits of fuel ethanol and the American export outlook. The delegation included members of the State Development & Investment Corporation, the National Energy Administration, and other Chinese government agencies. The group met in Des Moines, Iowa, this week and will continue on to Chicago, Illinois, next week to discuss the full range of ethanol's benefits, challenges, and impacts, as well as to provide training for Chinese officials on implementing their ethanol mandate.

 

China plans to implement a nationwide E10 fuel mandate by 2020 and is seeking external help in doing so. They have begun by studying the experience of country's like the United States in setting up their own regulatory systems and meeting with industry leaders. During his Monday presentation, Craig outlined the United States' and Growth Energy's experience in promoting ethanol fuel and the logic behind our nation's fuel ethanol policy. He explained our own policy priorities, as the nation's leading biofuels representative, and what we have done, so far, to achieve those goals. He also related the American experience of fuel ethanol to the Chinese experience by highlighting the environmental, economic, and health benefits of blending ethanol into the fuel supply. As China attempts to meet their benchmarks for improving fuel standards in the country, they will rely on imports of ethanol to facilitate a nationwide E10 blend. Growth Energy continues to push for new ways to improve our industry's export outlook by staying engaged with foreign stakeholders and ensuring global biofuels market development.

For more details, contact Senior Vice President of Global Markets Craig Willis.

 

AT THE PUMP

Growth Energy Works with Biofuel Retail Publications to Educate Fuel Marketers

Growth Energy has been working closely with the leading retail publications to target executive level fuel marketers and buyers at convenience stores nationwide. As part of our on-going efforts to convince more retailers to offer E15, the market development team has created a six-part miniseries of articles as well as a fuel retail booklet covering the benefits, opportunities and best marketing practices for selling E15. Over the past few years, Growth Energy has worked extensively with research firms to collect qualitative and quantitative data from consumers on their purchasing behavior and attitudes. These two resources are a product of that extensive research. The first article sets the stage and discusses the opportunities with Marketing E15 and discusses fine tuning the message, taking advantage of the opportunities and results from extensive research. Consumer attitudes are important and both the articles and booklet are integral to educating retails on how to approach them. One example of how these resources have already paid off, is in understanding how consumers express bias in selecting fuel at the pump.

 

"It’s called the paradox of choice,” Growth Energy Vice President of Market Development MikeO’Brien explains. “When a consumer sees a new product, they tend to select the product they have previously purchased.”

 

That’s just the situation proponents of E15 have encountered: Many customers have been filling up with their preferred fuel for years (possibly for decades) and see no reason to switch. Consequently, it is crucial for retailers to understand how to counter that paradox at the pump. With more than 4,000 consumer surveys, consumer intercepts at dispensers across the country, and analysis of more than 300,000 consumer purchases of E15 completed, Growth Energy is working closely with all our Prime the Pump retailers to maximize sales of E15.

 

For more information on this article or the newsletter series, please visit the Convenience Store News site. To view our booklet, visit our website.

Register Now: Growth Energy's Mike O'Brien to Lead Webinar for Fuel Retailers on Benefits of E15

Growth Energy Vice President of Market Development Mike O'Brien will present a webinar on Thursday, September 6th for fuel retailers looking to increase their sales by offering E15.

 

The webinar will be moderated by Convenience Store News Editorial Director, Don Longo, and, in addition to hearing from Mike, Afshin Mohamadi, a Principal at Quadrant Strategies, will present. Attendees will gain insight from these industry experts who will present on the most up-to-date E15 consumer research, layout the best marketing practices with E15, and examine case studies of specific branding efforts, promotions, and marketing.

Registration is now open for this free webinar to be held on Thursday, Sept. 6, at 2 PM ET. For more information on the event and to register, go here. You won't want to miss this opportunity to hear how Growth Energy continues to lead the industry in biofuels market innovation.

Results: Which Retail Partner Has More than 300 Locations Selling E15?

Last week we asked which of our retail partners had more than 300 locations selling E15 and not one respondent answered correctly! With 80 percent of respondents selecting Sheetz and 20 percent selecting Kum & Go, the correct answer was Kwik Trip (answer C). Stay tuned for more quizzes and factoids to help improve your knowledge on the biofuels industry.

For more details, contact Senior Vice President of Market Development, Mike O'Brien.

 
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The Weekly Rundown is the weekly newsletter for Growth Energy's members. It is published 51 times a year by the communications staff at Growth Energy. For more information, email team@growthenergy.org

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